Executive Director’s Update: September at a Glance
September 18th, 2026
As we close FY 2025–26 and prepare to enter a new fiscal year, the DDA remains focused on responding to the evolving needs of Downtown West Palm Beach. This month’s updates include communications and public engagement efforts, a proposed zoning change just outside the DDA district, continued research into durable public-realm improvements, and a year-end budget amendment reflecting updated property values.
Below is a summary of key items presented and discussed at the September Board meeting, actions taken, and what comes next.
Board Meeting Highlights
Communications and Public Relations Update
Staff presented the January through August 2026 Communications and Public Relations report, highlighting efforts to connect the community, support downtown businesses, promote programs and experiences, and provide useful information about Downtown West Palm Beach.
During this period, DowntownWPB generated more than 2.8 million social media impressions, while DDA channels generated nearly 355,000 impressions. Other highlights included expanded visibility for downtown businesses through ribbon cuttings and interviews, the launch of DowntownWPB Unlocked and Built By Vision. Shaped By Time., and 95 earned media placements representing approximately $14.21 million in media value. Communications and programming efforts also received 11 FFEA SUNsational Awards.
Looking ahead, communications will focus on strengthening the messaging regarding the DDA’s role, highlighting services and advocacy, increasing community engagement, supporting local businesses, and reporting back on how community feedback translates into action.
To view the Communications and Public Relations presentation, CLICK HERE.
Okeechobee Corridor Project
Representatives presented a proposal to bring the Myers Family Jaguar dealership property at 420 Okeechobee Boulevard and 915 S. Dixie Highway into the Downtown Master Plan (DMP) boundary. The request would change the Future Land Use designation from Commercial to Urban Central Business District and rezone the property from General Commercial (GC) to Okeechobee Business District (OBD 5-25).
The presentation’s central argument is that the proposed DMP zoning would replace the existing auto-oriented development framework with more pedestrian-oriented urban design standards, including wider and shaded sidewalks, active street frontages, public and private open space, and transportation-demand-management.
The proposed zoning maintains a 0.75 base FAR, with incentives allowing up to 6.5 FAR for residential development or 1.5 FAR for nonresidential development, subject to requirements such as TDRs, workforce housing, and right-of-way dedication. Base height would be limited to five stories or 68 feet, with incentives potentially allowing up to 25 stories or 340 feet.
The proposal is not a specific redevelopment approval; it would establish a new zoning framework for the property, bringing it into the DMP and requiring any future redevelopment to follow DMP urban design regulations and undergo separate DAC approval. As part of the presentation, the applicant requested a letter of support from the DDA Board. The Board appreciated the presentation and update; however, the Board’s recommendation was for the DDA to remain focused on projects and initiatives located within the DDA district. Therefore, no letter of support was provided.
To view the Okeechobee Corridor presentation, CLICK HERE.
Trash Can Replacement
Staff provided an update on the next phase of the downtown trash can replacement initiative as part of the DDA’s continued focus on maintaining and enhancing the appearance of the district. Rather than moving forward with the proposed replacement of 50 additional cans at this time, the Board requested that staff conduct further research into more durable options that can better withstand downtown conditions and provide a longer useful life.
The Board also requested that staff explore the Face of the City process, including required approvals and how future trash can replacements may be incorporated into that effort. Staff will continue coordinating with the appropriate City departments and return with additional information and options for consideration.
Budget Resolution
The Board approved Budget Amendment Resolution No. 03-2026 for FY 2025–2026 to reflect the final post-VAB property values, which resulted in an approximately $77,000 decrease in revenue. The amendment incorporates the necessary adjustments and reallocations among selected budget line items to account for the revised revenue.
Staying Connected
As we begin FY 2026–27, we will continue sharing updates on the decisions, projects, and services affecting Downtown West Palm Beach, along with what comes next. We encourage those who live, work, own property, operate a business, or spend time downtown to stay informed and participate in the conversations shaping the district.