NEW HOLIDAY THOROUGHFARE POP-UP ENCOURAGES COMMUNITY AND LOCAL BUSINESSES TO GET CREATIVE

WEST PALM BEACH, Fla. (November 30, 2020) –  The West Palm Beach Downtown Development Authority (DDA) will bring back the popular Thoroughfare pop-up on Clematis St. to enhance the holiday shopping season. In collaboration with the West Palm Beach Community Redevelopment Association and the City of West Palm Beach, Thoroughfare’s goal is to create an opportunity for small local businesses to present a retail experience on Downtown’s Clematis Street. The returning pop-up will feature four vendors and opens on Dec. 5 through May 2, 2021.   

“We wanted to bring back this community marketplace in time to give holiday shoppers an interesting local retail experience when purchasing holiday gifts,” said Sherryl Muriente, the DDA Manager of Urban Placemaking who is overseeing the destination’s logistics and implementation. “We’re also introducing monthly themed happenings to foster a sense of community and excitement for both shoppers and business owners, while combining both a virtual presence and a  real life experience.”  

The first happenings at Thoroughfare will be holiday themed, including the opening of  the retro winter market  on December 5, as well as a special Sip n’ Shop Ugly Sweater Sunday and Virtual Fashion Contest on December 20. Both will feature limited-time discounts and offerings at the shop including special winter-themed drinks from Oceana Coffee, and a Christmas Cactus workshop from GROW. The market will be decked out with holiday splendor including twinkly lights and snow globe the entire month.  January, February, March, and April will also have their own themes as well.

Vendors include Oceana Coffee, a local coffee shop that serves small-batch roasted coffee,  OddFellows, a vintage clothing store for both men and women, GROW, a biophilic design company,and 1909, a local coworking space and incubator that will rotate different entrepreneurs in its space. All four vendors will be open Thursday through Sunday on the following schedule: Thursday to Friday from 3 p.m. until 9 p.m., Saturday from 8 a.m. until 2 p.m. and Sunday from 10 a.m. until 4 p.m. The pop-up will also be open between 5 p.m. and 8 p.m. on its opening day, Saturday, Dec. 5.  

For more information on the Thoroughfare project and its vendors, please visit thoroughfare.co and on Facebook and Instagram at the username @VisitThoroughfare.

About the Downtown Development Authority
The West Palm Beach DDA is an independent taxing district created in 1967 by a special act of the Florida Legislature. Its mission is to promote and enhance a safe, vibrant Downtown for our residents, businesses and visitors through the strategic development of economic, social and cultural opportunities. For more information about the DDA or Downtown West Palm Beach, please visit DowntownWPB.com or call the DDA at (561) 833-8873.

About the West Palm Beach Community Redevelopment Agency
Nationally recognized as one of the most innovative CRAs in the country, the West Palm Beach Community Redevelopment Agency (WPB CRA) sets the standard for redevelopment through award-winning marketing and branding campaigns, events and attractive business incentive programs. The mission of the WPB CRA is to enhance the viability, long‐term stability and the overall economic health of the Downtown City Center and Northwood/Pleasant City districts, core areas in the City of West Palm Beach. For more about the WPB Community Redevelopment Agency, visit wpb.org/cra.

About the City of West Palm Beach
West Palm Beach is a vibrant, resilient, inclusive and safe world-class city. The City of West Palm Beach partners with our communities to preserve and enhance quality of life through an extraordinary focus on service. West Palm Beach is a 4-STAR certified city. For more information, visit wpb.org.