Grand Opening Announced For Thoroughfare, A New Pop-Up Of Local Vendors In Downtown West Palm Beach

WEST PALM BEACH, Fla. (February 21, 2020) – The West Palm Beach Downtown Development Authority (DDA), the City of West Palm Beach and the West Palm Beach Community Redevelopment Agency (CRA) have teamed up to bring new life to Clematis Street with a pop-up, innovative market and retail hub that introduces “Thoroughfare” to Downtown West Palm Beach. Officially opening on Friday, February 28, 2020, Thoroughfare showcases an eclectic group of merchants piloting their concepts on the porch at 314 Clematis Street. The first seven merchants will sell products including food and beverage, clothing, greenery and more. The Thoroughfare pop-up will remain in place until construction in the building commences. Thoroughfare is made possible with the generous donation from the John S. and James L. Knight Foundation Knight Cities Challenge Fund.

“Thoroughfare falls directly in line with my vision to create a community of opportunity for all,” said West Palm Beach Mayor Keith James. “Entrepreneurs and small businesses like those in this pop-up are the lifeblood of a prosperous West Palm Beach and gathering a group of start-ups like these on Clematis Street, the heart of our downtown, gives them incredible exposure to residents and visitors from all walks of life. I’m excited to support this project.”

Designed to be an incubator for new businesses, each vendor in Thoroughfare will have individually set hours of operation with majority open on Saturdays. Featured offerings in the pop-up include some familiar names like Oceana Coffee, Cider Donuts and Dina’s Vegan Deli. Owner of popular vegan snack Chunkie Dunkies, will introduce their new concept “Dina’s Vegan Deli” which will offer plant-based cheesesteaks on the weekends. Meanwhile, newcomer and mother-daughter team Bubbly Boba will bring classic Asian teas and drinks featuring tapioca pearls.

In addition, two clothing stores, After5Lux and OddFellows, will be offering stylish options for women and men respectively. Lastly, GROW, a new company aimed to help people live more biophilic, or nature-centric lifestyles will sell succulents and provide services to host mobile parties and events.

“Thoroughfare falls directly in line with my vision to create a community of opportunity for all,” said West Palm Beach Mayor Keith James. “Entrepreneurs and small businesses like those in this pop-up are the lifeblood of a prosperous West Palm Beach and gathering a group of start-ups like these on Clematis Street, the heart of our downtown, gives them incredible exposure to residents and visitors from all walks of life. I’m excited to support this project.”

“Thoroughfare is a truly local effort to drive unique small businesses into our Downtown district,” said Sherryl Muriente, Manager of Urban Placemaking at the DDA. “Even down to our marketing efforts, design work and build-out, every aspect of Thoroughfare has been created by people who are focused in making our local community thrive.”

Local contribution to this project includes design work by Adam Sheetz of No. 9 Creative, general contracting work from Ben Etheridge, owner of Steel Tie Spirits, and a fun social media scavenger hunt campaign designed by Andres Espinoza of Gamelab, located inside 1909. Designed to drive foot traffic to Thoroughfare, Espinoza’s scavenger hunt will consist of seven creative weekly challenges to engage teams and provide a fun experience of the Downtown district.

“Every scavenger hunt challenge is created to generate awareness on what Downtown West Palm Beach has to offer from an artistic, historic, and cultural perspective,” explained Espinoza. “Not only will the initiative drive business to Thoroughfare, it will also help residents and visitors experience the area in a whole new way.”

The official grand opening for the Thoroughfare pop-up is Friday, February 28 at 4 p.m. For more information on Thoroughfare including hours of operation or to sign up for the social media challenge, visit https://thoroughfare.co/.

 

About the Downtown Development Authority
The West Palm Beach DDA is an independent taxing district created in 1967 by a special act of the Florida Legislature. Its mission is to promote and enhance a safe, vibrant Downtown for our residents, businesses and visitors through the strategic development of economic, social and cultural opportunities. For more information about the DDA or Downtown West Palm Beach, please visit downtownwpb.com or call the DDA at (561) 833-8873.

About the West Palm Beach Community Redevelopment Agency
Nationally recognized as one of the most innovative CRAs in the country, the West Palm Beach Community Redevelopment Agency (WPB CRA) sets the standard for redevelopment through award-winning marketing and branding campaigns, events and attractive business incentive programs. The mission of the WPB CRA is to enhance the viability, long‐term stability and the overall economic health of the Downtown City Center and Northwood/Pleasant City districts, core areas in the City of West Palm Beach.  For more about the WPB Community Redevelopment Agency, visit wpb.org/cra.

About the City of West Palm Beach
West Palm Beach is a vibrant, resilient, inclusive and safe world-class city. The City of West Palm Beach partners with our communities to preserve and enhance quality of life through an extraordinary focus on service. West Palm Beach is a 4-STAR certified city.  For more information, visit wpb.org.

About the John S. and James L. Knight Foundation
Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. The foundation believes that democracy thrives when people and communities are informed and engaged. For more information, visit knightfoundation.org.