WEST PALM BEACH, FL (July 1, 2019) – This morning the West Palm Beach Downtown Development Authority (DDA), the City of West Palm Beach, the West Palm Beach Community Redevelopment Agency and Downtown businesses gathered to celebrate the re-opening of the Olive Avenue and Clematis Street intersection. Dressed accordingly in floral prints , these key WPB stakeholders welcomed the newly-paved Clematis flower as the center piece uniting the 200 and 300 blocks. The group brought new meaning to the phrase “Flower Power,” strategically posing for aerial photos showcasing each newly-minted petal.

“We’re excited to have this important intersection back open ahead of the Fourth of July holiday,” said Raphael Clemente, Executive Director of the West Palm Beach Downtown Development Authority. “Not only is the flower design beautiful, having this road and walkway open to the public makes it easier for everyone to get to and from downtown businesses during construction.”

                The Olive and Clematis intersection closed for nearly 3 weeks, while crews worked tirelessly in wet conditions to install the floral pavers – part of the city’s Clematis Streetscape project. The project is funded through Community Redevelopment Agency bonds and is now in its second phase, which focuses on the 100 and 200 blocks of Clematis. Phase II will wrap up this December, with phase III, the final phase, beginning in summer 2020.

                “The goal of this new streetscape is to improve the quality of life for visitors and residents in West Palm Beach, beautifying one of the city’s most beloved streets,” said Allison Justice, Deputy Director of the West Palm Beach CRA. “We scheduled the project in phases during the summer, so we don’t interfere with businesses during their busiest months. We’re excited that we were able to wrap up this intersection ahead of schedule.”

                 Furthering streetscape efforts, the West Palm Beach DDA has organized “Dig Zone” promotional cards that encourage consumers to shop at restaurants and stores on the 100 and 200 blocks, in exchange for goody bags valued at up to $150. For more information, call (561) 833-8873 or visit

About the Downtown Development Authority

The West Palm Beach DDA is an independent taxing district created in 1967 by a special act of the Florida Legislature. Its mission is to promote and enhance a safe, vibrant Downtown for our residents, businesses and visitors through the strategic development of economic, social and cultural opportunities.

For more information about the DDA or Downtown West Palm Beach, please visit or call the DDA at (561) 833-8873.